- Mira and Koko, together: the one who keeps the idea, and the idea itself.
- The moment an idea you could only describe becomes something you can hold.
- (informal) What you might whisper when the first sample lands on your desk.
See also: miracle
Mira is copyright-registered. Downloads and screenshots aren’t permitted.
Chief Idea Officer
Fifteen seconds with Mira.
Every product starts as an idea no one else can see yet. Mira is the first to see it, and she holds on tight until it’s ready to hatch.
A closer look
Every detail has a reason.
Why water
Most dragons breathe fire.Mira doesn’t.
Fire
- Forceful.
- Hurried.
- Burns what it touches.
Water
- Patient.
- Clear.
- Takes the shape it’s given.
A new idea needs patience more than force. So Mira is a water dragon.
Where the name comes from
The name came before the dragon.
2013
Takara starts as a small e-commerce team in Ho Chi Minh City, running two sites: Takara.vn and Mirako.vn, home to Takara’s own brand.
2016
Takara takes on the Pokémon license. Under the Mirako brand, the range reaches 230+ retail doors, from Ministop to Aeon Mall.
Today
Mira, Takara’s mascot, carries part of that name forward.
Mira + Koko
Put them together, and you get a little miracle.
Mira + Koko = Mirako
Say it fast. It sounds like miracle.
“A miracle is just an idea someone refused to let go of.”
Mira, Chief Idea Officer at TakaraExpressions
Fourteen moods. One Mira.
Three editions of the same fourteen expressions, each one drawn for a moment on the site.
© Takara. Mira is a copyright-registered character. Artwork may not be reused without permission.
Play
Help Mira hatch twenty ideas.
Catch every Koko. Dodge the fire. Collect all fourteen stickers along the way.
- Drag, or use ← → keys, to move Mira.
- Catch Koko to hatch ideas. Stars are a bonus.
- Fire costs a life. Lose three and the game ends.
Taking a breather.
0 ScoreNew best!
Sticker book 0/14
Every sticker is hidden behind something you do. Can you find all fourteen?
All fourteen. You are officially Mira’s favourite person.
- 01 ???Start your first game
- 02 ???Reach the Sample stage
- 03 ???Catch 5 Koko in a row
- 04 ???Hatch all twenty ideas
- 05 ???Lose all three lives
- 06 ???Drop 5 Koko in one game
- 07 ???Touch fire
- 08 ???Find this game
- 09 ???Play 3 games
- 10 ???Pause a game
- 11 ???Share your score
- 12 ???Drop a Koko mid-streak
- 13 ???Catch a star
- 14 ???Dodge 10 fires in one game
UnlockedAround the site
Where you’ll run into Mira.
Mira shows up sparingly, only where a little warmth helps.
Whispering on product pages
A small “psst…” with a tip, right where you’re deciding what to make.
See the catalogue
Peeking over case studies
Admiring the work, never laughing at it. Results aren’t a joke.
View case studies
Pointing the way
At the end of the homepage, pointing at the one button that matters.
Go to the homepageWhy black and white
Around the site, Mira and Koko go halftone.
- 1One story, start to finish.
Wherever Mira shows up to guide you, from the brand film to the dashboard to the case studies, she is drawn the same way: black-and-white halftone dots. Every appearance reads as the next chapter of one story, not a new sticker.
- 2The content stays the star.
Colour is saved for what you came to see: the products, photos and details. A quiet, monochrome Mira points the way without competing for your attention.
Character guide
Mira, drawn right.
Click a code to copy it.
- Mira Teal
- Belly Mint
- Deep Fin
- Koko Yellow
- Blush
Do
- Keep Koko with Mira, in her hands or on her head.
- Keep her round and soft, with no sharp edges.
- Use expressions from the official sticker set.
Don’t
- Give Mira fire, fangs or a fighting pose.
- Stretch, squash or distort her proportions.
- Recolor her in neon or change her frills.
© Takara Corporation JSC. All rights reserved. The Mira character is a work protected by copyright under the Law on Intellectual Property of Vietnam (No. 50/2005/QH11, as amended) and is registered with the Copyright Office of Vietnam. Takara Corporation JSC is the copyright owner. Any reproduction, distribution, communication to the public, adaptation or other use of the Mira artwork on this page, in whole or in part, without the prior written consent of Takara Corporation JSC constitutes an infringement of copyright and will be dealt with in accordance with the law.
Every idea deserves a Mira.
Send the sketch. Takara and its vetted partner factories take it from first sample to finished plush, tested to the standards of the markets you sell in.